Hello. My name is Ray Burton. I’m a Calgary copywriter and Author.
I’ve been writing professionally since 2002 when I left the Canadian Military and have been writing for a wide variety of businesses and contexts ever since. Here are some ways I can help you:
Composing business emails
Business website content
Editing / proofreading
Script writing for videos
Professional biographies and bio pages
Ghost writing your book
Composing a lead-generating email
Copy critique service
Direct mail copy
You’ll find more details about my writing services here, and my fees here. If you have any additional questions, please contact me and we’ll discuss how I can help you make your amazing business even better.
I’ve been a music teacher and store manager, infantry soldier for the Canadian Military, certified personal trainer and an electrician.
I enjoy archery, nature, reading, music and of course… writing.
When did I first start writing and why?
While I’ve always put thoughts to paper, I started making money with writing in 2001. That was the year I systemized my approach to getting in shape by losing weight and building muscle. After finishing my tour of duty with the Canadian infantry in Bosnia, I started work at Golds Gym as a personal trainer. Shortly thereafter, I realized I was teaching all my personal training clients the same basic information when they were getting started. Realizing this, I put it into a book format and gave each one a copy when I first met with them for a consultation.
Once I wrote the book on getting in shape, I realized I could sell the book to those that couldn’t afford one-on-one personal training. It was only a short jump from there to create a digital e-book and sell it off a website.
This is the big jump… ready for it? I had to learn how to create a website and then how to copyright the sales page, the landing page and create an email lead generation funnel. The study of sales and marketing followed which lead to A/B split testing and sales generating headlines.
I had a digital product, I needed to market it. I chose to do content marketing with google adwords as the client generation methods to gain leads, which I could then market to.
Once I created a huge website of content, I then placed google adsense on it to bring in extra income (I’ve since stopped giving away my traffic.)
Now that all the pieces were in place, I realized I had developed quite a few sales and marketing tools that I could apply to all my areas of expertise… and other people may have need of them.
So here we are. You know me and how I developed what I know. If you would like to work together, let’s start the conversation with an email. You can reach me at Ray@RaymondBurton.com