Raymond Burton – Fitness Copywriter

Ray Burton Calgary Freelance WriterFitness and online marketing…

They seem like two separate things but learning to sell my own fitness services as a personal trainer lead me to studying copywriting and online marketing. Through this, I found I enjoyed writing almost as much as lifting heavy objects.

So I wrote books too…

And started a free book announcement list…

If you join this list you’ll get an advance email containing the free amazon kindle download link to get each new book or short story I publish FOR FREE before it goes full price on Amazon.

The link I email YOU, will be active for 24 hours.

What Kind Of Books Will You Get?

I write military sci-fi, sword and sorcery, self-help and fitness books. So it’s a mix of fiction and non-fiction.

Subscribe to the FREE BOOK mailing list

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Details about my copywriting services here

Copywriting To Make Your Website Profitable

I’ve been a music teacher and store manager, infantry soldier for the Canadian Military, certified personal trainer and an electrician.

I enjoy archery, nature, reading, music and of course… writing. All kinds of writing. Copywriting, fiction writing, nonfiction writing, reading about things and then writing about them 🙂

So when I started copywriting online, this is the content I wrote and shared with my subscribers…

But only to the list of people that were interested in the specific topic!

Selling Your Product
While I’ve always put thoughts to paper, I started making money with writing in 2001. That was the year I systemized my unique approach to burning fat and building muscle. After finishing my tour of duty with the Canadian infantry in Bosnia, I started work at Golds Gym as a personal trainer. Shortly thereafter, I realized I was teaching all my personal training clients the same basic information when they were getting started. Realizing this, I put it into a book format and gave each one a copy when I first met with them for a consultation.

Once I wrote the book on getting in shape, I realized I could sell the book to those that couldn’t afford one-on-one personal training. It was only a short jump from there to create a digital e-book and sell it online.

I Learned To Create A Profitable Website Because I Had To

This is the big jump… ready for it? I had to learn how to create a website and then how to copyright the sales page, the landing page and create an email lead generation funnel with all the autoresponder sales and content emails.

The study of sales and marketing followed which lead to A/B split testing and sales generating headlines.

I had a digital product, I needed to market it. I chose to do content marketing with google adwords and facebook ads as the client generation methods to gain leads, which I could then market to via my email list.

Once I created a huge website of content, I then made the mistake of placing google adsense on it to bring in extra income.

Now that all the pieces were in place, I realized I had developed quite a few sales and marketing tools that I could apply to all my areas of expertise… and other people may have need of them.

Creating sales messages and ads and websites and video scripts that bring in results is the single most important element of a successful business…

You can reach me by email at Ray@RaymondBurton.com

Ray Burton
Copywriter And Content Writer
Online Marketing Through The Written Word
Calgary Alberta