While I’ve always put thoughts to paper, I started making money as a fitness copywriter in 2001. That was the year I systemized my unique approach to burning fat and building muscle. After finishing my tour of duty with the Canadian infantry in Bosnia, I started work at Golds Gym as a personal trainer. Shortly thereafter, I realized I was teaching all my personal training clients the same basic information when they were getting started. Realizing this, I put it into a book format and gave each one a copy when I first met with them for a consultation.
Once I wrote the book on getting in shape, I realized I could sell the book to those that couldn’t afford one-on-one personal training. It was only a short jump from there to create a digital e-book and sell it online. You can now get that book on amazon and it’s called Fat To Fit. Then I wrote more books on fitness and bodybuilding. You can see the full list of my fitness books on Amazon here.
I Learned To Create A Profitable Website Because I Had To
Next came the big jump… ready for it? I had to learn how to create a website and then how to copyright the sales pages, the landing pages and create email lead generation funnels with all the autoresponder sales and content emails.
The study of sales and marketing followed which lead to A/B split testing and sales generating headlines.
I had a digital product, I needed to market it. I chose to do content marketing with google adwords and facebook ads as the client generation methods to gain leads, which I could then market to via my email list.
Once I created a huge website of content, I then made the mistake of placing google adsense on it to bring in extra income.
Now that all the pieces were in place, I realized I had developed quite a few sales and marketing tools that I could apply to all my areas of expertise… and other people may have need of them.
Creating sales messages and ads and websites and video scripts that bring in results is the single most important element of a successful business…
You can reach me by email at Ray@RaymondBurton.com
Copywriter And Content Writer
Online Marketing Through The Written Word